After a 3 week ultimatum to quit brand name Etisalat, the innovative network provider has now come out with a new brand name "9MOBILE" and this was officially done in a media Conference/briefing held in lagos. 9mobile as its now newly known as has started fuctioning as a brand name today 20th of July officially and the notice change in name has taken shape in the mobile devices of people. Etisalat who were rock by a 1.2 billion debt has been undergoing their period of crisis which brought about the resignation of the chairman Hakeem Bello Osagie and a few others.
At the official statement of the network held in Lagos, Executive officer Boye Olusanya stressed that the quality of the service provided still remains the same, and they are hoping to connect more with subscribers expecially the youth.
Olusanya went further by boasting of the efficiency and quality of service and the superiority of the brand to other service provider.
While the Change in brand logo takes place today Olusanya stated that the new brand name is a representation of Nigerianism and all its culture and heritage.